Welcome to Audio-Technica’s 2012 Upgrade Pass
2012 will be a year of great change for Wireless Microphone users. The UHF frequencies currently used to operate many wireless systems on in the UK are being auctioned off to the Telecoms industry. These changes will affect the frequencies 854-862 MHz (TV channel 69), which is available in the UK nationwide on a light license and professional license basis. Nearly 80% of the wireless microphone systems currently in use operate in this frequency range. Other frequency ranges affected - mostly used by professionals in the rental and broadcast media on a professional licensed basis are 550-606 MHz (TV channels 31-37) and 790-854 MHz (TV channels 61-68).The impact of this means that by law, anyone who operates a wireless system in these bands will have to update or upgrade their products in order to comply with the new situation.
Seems unfair? We think it is. But we want to help. Audio-Technica’s 2012 Upgrade Pass helps you get the most out of your investment now and helps you plan for the future.
We realise that our customers have an immediate need to continue to buy and use our products, so you shouldn’t be penalised further for a Government decision that’s essentially out of all our hands.
Buying now doesn’t mean you have to completely re-invest the same money again for a new working model in 2012. Our Upgrade Pass means if you buy now you’ll be entitled to exchange the product you bought between January 1st 2010 and December 31st 2011, for the equivalent new Audio-Technica wireless system in 2012 with a massive 55% saving off the RRP.